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AUGUR.ASSOCIATES société de conseil marché Cannabis & Chanvre en France, Europe

In Ancient Rome, an augur was responsible for interpreting natural phenomena considered as omens.


As Cicero confirmed in the first century B.C., since the establishment of the Republic,

"no public affair was undertaken without auguries".    

Interpreters of the will of Jupiter, masters of signs; it was then out of the question to

take an important decision, to start a project or a new adventure, without consulting the augur.     

The message primarily consisted then in the observation of the song and flight of the birds and had to be elucidated in order to determine a course of action based on the good, or bad omen from the augur.


The augur thus does not make a prediction but interprets the signs requested at a specific time for a specific application.        


This is what we do at Augur Associates: we accompany you in these new markets

where context is key and knowledge is decisive.



Partner-Head Finances

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After internships at Total in Paris and in the retail industry in Belgium, Arnaud started his career within the corporate finance advisory firm Duff & Phelps in London.


He worked on industries as varied as media, metal mining or real estate. This latter industry urged him to join real estate private equity firms AEW Europe and then Benson Elliot, both in London. During that time, he was involved in the acquisition of more than €500m of commercial real estate in France, Germany, Finland and the UK.


In 2020, his interest in the innovative and emerging cannabis market made him join Augur Associates to head the financial services department.


An ESSEC Business School graduate, Arnaud speaks fluent French and English and is professionally proficient in Spanish.

Benjamin-Alexandre JEANROY

CEO & Cofounder 

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Former consultant for the United Nations Office on Drugs and Crime (UNODC), Benjamin-Alexandre co-founded in 2016 the think tank ECHO Citoyen working on drug policy reform in France. He is also the co-founder of the Syndicat Professionnel du Chanvre (SPC), of the european and french chapters of LEAP, of the Thémis participatory network, of the French Psychedelic Society, and of the patient advocacy group Espoir (Im)patient.


Since 2016 he has worked towards creating bridges between actors involved around cannabis, notably through his political advisory and the editorial management of collaborative groundbreaking white papers.


Benjamin-Alexandre is a graduate from Sciences Po Paris and of the United Nations mandated University for Peace (UPEACE) and speaks French, English and Spanish.

Aurélien BERNARD

Cofounder & Partner-Head of Media and Industry

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Former web project manager for Webedia, Aurelien is the founder of Newsweed, the reference media in French speaking jurisdictions since 2015 on legal and global cannabis news.


His expertise ranges from in-depth theoretical to a technical and practical field market vision of the cannabis & hemp industries and ecosystems in France, at the EU and global level, as well as of the plant itself.


He has collaborated with some of the largest european and north-american companies and has the most developed network in France on the medical cannabis and wellness hemp value chains.

Aurélien is a graduate from ESC Rennes and speaks French, English and Spanish.

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