European Adult-Use Cannabis Markets Should Follow A Wine –Not Pharmaceutical– Pathway - BusinessCann

Benjamin-Alexandre Jeanroy, of Paris-based cannabis consultancy Augur Associates, outlines his vision for the emerging European adult-use markets.

"For a similarly sophisticated cannabis market, consumers will pay attention to genetic information and cultivar lineage, cannabinoids and terpenes quantified presence; how and where it was produced; but also increasingly if it was grown sustainably and organically, hence progressively, it’s terroir. "

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